Well-managed venture capital funding can take a deserving startup from early success and skyrocket it towards that coveted unicorn position – but it’s never a guarantee and success is always an uphill struggle!

Not only do startup founders need to work tirelessly to make their vision a reality, but they also need to work with their investors in order to secure the funding and support required to keep everything moving in the right direction.

Everyone who participates in the early stages of a startup wants to see it succeed – whether it’s just for the bragging rights or to protect their investment.

Sharing in a startup’s success can create an awe-inspiring payout. However, it’s never a sure thing and the statistics are truly concerning.

In fact, 90% of startups fail – but finding support and sharing the shoulders of giants in your industry can be the key to helping founders secure themselves a position in the coveted top 10%!

Friends and Family, Angels, Private Equity, and other early participants all wish to provide support that can help a startup succeed, but creating mutually favourable terms for VC funding is always a balancing act.

Founders need to consider deeply the value of support and what is a fair exchange for it – particularly when it comes to securing the right amount of startup funding.